TYPES OF RESEARCH
Whilst each project is uniquely designed, it may include elements of:
- Consumer behaviour, usage and attitude studies
- Segment and product needs analysis
- Problem detection
- New product development
- Media, advertising and sponsorship effectiveness
- Corporate and brand imagery
- Market and customer segmentation
- Pricing studies and conjoint analysis
- Competitor analysis
- Customer satisfaction
- NES and NPS tracking
- Business-to-business
SERVICES OFFERED:
- Research design and methodology selection
- Desk research and literature reviews
- Meta-analysis
- Ethnographic research
- Traditional research (both qualitative and quantitative)
- Select neuroscience-based research, specifically implicit testing